Glossary |
| Ad |
A graphic or a banner on a web page that
when clicked on, takes the visitor to another site. |
| Ad Clicks |
A click on an advertisement on a web site
which takes a user to another site, it is referred to as an ad click. |
| Ad Views |
A web page that presents an ad. Once the
visitor has viewed an ad, he/she can click on it (see Ad Click). There may be more than
one ad on an ad view. |
| Authentication |
Technique by which access to Internet or
Intranet resources requires the user to identify himself or herself by entering a username
and password. |
| Bandwidth |
Measure (in kilobytes of data transferred)
of the traffic on the site. |
| Browser |
A program used to locate and view HTML
documents (Netscape, Mosaic, Microsoft Explorer, for example.) |
| Click through rate |
Percentage of users who click on a viewed
advertisement. This is a good indication of the effectiveness of this ad. |
| Client |
The browser (see above) used by a visitor
to a Web site. |
| Client Errors |
An error occurring due to an invalid
request by the visitor's browser. Client errors are in the 400-range. See "Return
Code" definition. |
| Company Database |
The database installed and used by
WebTrends to look up the company name, city, state and country corresponding to a specific
domain name. |
| Cookies |
Persistent Client-State HTTP Cookies are
files containing information about visitors to a web site (e.g., user name and
preferences). This information is provided by the user during the first visit to a Web
server. The server records this information in a text file and stores this file on the
visitor's hard drive. When the visitor accesses the same web site again, the server looks
for the cookie and configures itself based on the information provided. |
| Domain Name |
The text name corresponding to the numeric
IP address of a computer on the Internet (i.e., www.webtrends.com). |
| Domain Name Lookup |
The process of converting a numeric IP
address into a text name (for example, 204.245.240.194 is converted to www.webtrends.com). |
| Filters |
A means of narrowing the scope of a report
or view by specifying ranges or types of data to include in or exclude. |
| Forms |
An HTML page which passes variables back
to the server. These pages are used to gather information from users. Also referred to as
scripts. |
| FTP |
File Transfer Protocol is a standard
method of sending files between computers over the Internet. |
| GIF |
Graphics Interchange Format is an image
file format commonly used in HTML documents. |
| Hit |
An action on the Web site, such as when a
user views a page or downloads a file. |
| Home Page |
The main page of a Web site. The home page
provides visitors with an overview and links to the rest of the site. It often contains or
links to a Table of contents for the site. |
| Home Page URL |
The local path or Internet URL to the
default page of the Web site for which WebTrends reports will be generated. |
| HTML |
Hyper Text Markup Language is used to
write documents for the World Wide Web to specify hypertext links between related objects
and documents. |
| HTTP |
Hyper Text Transfer Protocol is a standard
method of transferring data between a Web server and a Web browser. |
| IP Address |
Internet Protocol address identifying a
computer connected to the Internet. |
| Log File |
A file created by a web or proxy server
which contains all of the access information regarding the activity on that server. |
| Page Views |
Also called Page Impressions. Hit to HTML
pages only (access to non-HTML documents are not counted). |
| Platform |
The operating system (i.e. Windows 95,
Windows NT, etc.) used by a visitor to the site. |
| Protocol |
An established method of exchanging data
over the Internet. |
| Referrer |
URL of an HTML page that refers to the
site. |
| Return Code |
The return status of the request which
specifies whether the transfer was successful and why.
- Possible "Success" codes are:
- 200 = Success: OK
- 201 = Success: Created
- 202 = Success: Accepted
- 203 = Success: Partial Information
- 204 = Success: No Response
- 300 = Success: Redirected
- 301 = Success: Moved
- 302 = Success: Found
- 303 = Success: New Method
- 304 = Success: Not Modified
- Possible "Failed" codes are:
- 400 = Failed: Bad Request
- 401 = Failed: Unauthorized
- 402 = Failed: Payment Required
- 403 = Failed: Forbidden
- 404 = Failed: Not Found
- 500 = Failed: Internal Error
- 501 = Failed: Not Implemented
- 502 = Failed: Overloaded Temporarily
- 503 = Failed: Gateway Timeout
|
| Server |
A computer that hosts information
available to anyone accessing the Internet. |
| Server Error |
An error occurring at the server. Web
server errors have codes in the 500 range. |
| Spiders |
An automated program which searches the
internet. |
| Suffix (Domain Name) |
The three digit suffix of a domain can be
used to identify the type of organization.
- Possible "Suffixes" are:
- .com = Commercial
- .edu = Educational
- .int = International
- .gov = Government
- .mil = Military
- .net = Network
- .org = Organization
|
| User Agent |
Fields in an extended Web server log file
identifying the browser and platform used by a visitor. |
| URL |
Uniform Resource Locator is a means of
identifying an exact location on the Internet. For example,
http://www.webtrends.com/html/info/default.htm is the URL which defines the use of HTTP to
access the Web page Default.htm in the /html/info/ directory on the WebTrends Corporation
Web site). As the previous example shows, a URL is comprised of four parts: Protocol Type
(HTTP), Machine Name (webtrends.com), Directory Path (/html/info/), and File Name
(default.htm). |
| User Session |
A session of activity (all hits) for one
user of a web site. A unique user is determined by the IP address or cookie. By default, a
user session is terminated when a user is inactive for more than 30 minutes. This duration
can be changed from General panel in the Options, Web Log Analysis dialog. Synonym: Visit. |
| View,Page |
Each request for a particular web page
which displays an ad. Also referred to as an impression. |
| Visit |
Commonly called User Session. All activity
for one user of a web site. By default, a user session is terminated when a user is
inactive for more than 30 minutes. |
