| While it is true that most products can be defined by a
limited number of color choices, in some cases, particularly in the HOME DECOR arena, it
is essential to provide the website visitor with a means to find a product that matches a
specific color within their existing decor. A good example of this is with the sale
of Wallpaper or Fabric. Since customers are usually looking for a pattern containing a
particular color that compliments some other feature within their home, giving them a
color chart with 50 color choices cannot accomplish the desired results. MegaIQ has developed
the most advanced COLOR MATCHING capability of any e-Commerce provider on the internet
allowing your visitors to browse for products from a choice of up to 262,144 colors!
1. To
accomplish this, it was first necessary to develop a Bitmap Color Analyzer application
that would determine exactly what colors are contained within a product sample. Our
"Imagebase" software does just that and much, much more:
It will analyze a single digital image, or a batch of
selected images, to ascertain what the RGB values of the Primary, Secondary, Tertiary and
Quarternary colors are within each image.
Imagebase will also Digitally mark the image header for
ownership verification and Resize the original image to a small, medium and large image,
storing the resulting images in a definable destination folder and writing the resulting
color values to an Access or SQL database for importing to an on-line product database.
It can also connect directly to the on-line database to avoid the need for
importing.
Through the built in Picture Viewer, the calculated colors
can then be adjusted by the operator, either swapping the priority of the four colors or
changing any of the calculated colors using the application's color picker on the image
being displayed.
2. Within
your website we then incorporate a COLOR WHEEL as a search option. This tool enables a
website visitor to hold a color swatch or material sample up to their monitor, match the
color by moving their mouse around the color wheel and click to select the color. (Click here to see the color wheel work.)
3. Once
a color is selected, our unique SQL query function alogrithm will compare the selected
color to the color values stored in the product database and rank each product based on
its relativity to the selected color. Results can show how close each product is to
the selected color based on pre-definable priorities given to the primary, secondary,
tertiary and quarternary values and be limited by a maximum distance from the selected
color. Your visitors will quickly find the best matches within your product catalog
and not get results that obviously do not match the color they chose.
Only MegaIQ's
Advanced Color Matching Technology is capable of such proximity matching.
While the Imagebase application is available as a
stand-alone product for any website administrator who needs a tool for performing color
analysis, digimarking and automated resizing, only the MegaIQ proprietary SQL query
alogrithm is capable of performing the color proximity analysis of a selected color on a
product database and returning the products that closely match that color.
To see this technology being implemented
within an e-commerce website, visit: http://www.wallpaperstogo.com/t-colorsearch.aspx
For more information on
the Imagebase software, please send inquiries to MegaIQ.
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