| While it is true that most products can be
defined by a limited number of color choices, in some cases, particularly in the HOME
DECOR arena, it is essential to provide the website visitor with a means to find a product
that matches a specific color within their existing decor. A good example of this is
with the sale of Wallpaper or Fabric. Since customers are usually looking for a pattern
containing a particular color that compliments some other feature within their home,
giving them a color chart with 50 color choices cannot accomplish the desired results. MegaIQ has developed
the most advanced COLOR MATCHING capability of any e-Commerce provider on the internet
allowing your visitors to browse for product from a choice of 262,144 colors!
1. To
accomplish this, it was first necessary to develop an application that would determine
exactly what colors are contained within a product sample. Our "Imagebase"
software does just that and much, much more:
It will analyze a single digital image, or a batch of
selected images, to ascertain what the RGB values of the Primary, Secondary and Tertiary
colors are within each image.
Imagebase will also Digimark and Resize the original image
to a small, medium and large image, storing the resulting images in a definable
destination folder.
Through the built in Picture Viewer, the calculated colors
can then be adjusted by the operator, either swapping the priority of the three colors or
changing any of the calculated colors using the application's color picker on the image
being displayed.
The color value results of this analysis along with the
relative path to the resized images are stored in a database which can then be imported
into the on-line product database.
2. Within
your website we then incorporate a COLOR WHEEL as a function of the product search
options. This tool enables a website visitor to hold a color swatch or material sample up
to their monitor, match the color by moving their mouse around the color wheel and click
to select the color. (Click here to see the color wheel work.)
3. Once
a color is selected, our database engine will compare the selected color to the color
values stored in the product database and rank each product based on its relativity to the
selected color. Results will show how close each product is to the selected color
based on pre-definable priorities given to the primary, secondary and tertiary values and
a maximum distance from the selected color. Your visitors will quickly find the best
matches within your product catalog and not get results that obviously do not match the
color they chose.
Only MegaIQ's
e-Commerce platform is capable of such proximity matching.
While the Imagebase application is available as a
stand-alone product for any website administrator who needs a tool for performing color
analysis, digimarking and automated resizing, only the MegaIQ e-Commerce platform is
capable of performing the color proximity analysis of a selected color on a product
database and returning the products that closely match that color.
For more information
on the Imagebase software, please send inquiries to MegaIQ.
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